What was the impetus or reason behind creating Lightform?
The beauty industry is shifting so rapidly and it’s important that we stay on trend and even ahead in order to be competitive and relevant. The hydrating foundation that is Lightform is just that – on trend and in demand by beauty enthusiasts everywhere. Healthy looking skin is always in and now we have a beautiful, high-performance formula that gives a healthy-looking, natural radiant finish.
What was the product development
process for Lightform like?
The whole Morphe team works to align on a product’s features and benefits, packaging direction, and cost target. From there, we work on product formulation and perfect and test until approval. Packaging design and any packaging tooling happens simultaneously as well. Quality and further safety testing continues to ensure the product is ready for commercialization. The final stages include production and shipping of the finished goods to our warehouses and then our wholesale partners. There are many steps included with the development process, but this is a quick snapshot of what goes into making a product.
What are the skincare ingredients within the formula and what can a consumer expect them to do?
To really boost the hydrating benefits in Lightform, we have created a unique HydroRelief Complex that has natural moisturizing sugars, humectants and hyaluronic acid that improve moisture balance and barrier function.
How is Lightform different from other foundations?
Unlike a lot of radiant and luminous foundations, we don’t use any pearls to create the natural radiant finish this hydrating foundation gives your skin. Our HydroRelief Complex is purely responsible for that effortless, healthy lit-from-within glow.
What should consumers expect when
they first apply it versus a week or two later?
When you first apply the foundation, you’ll immediately notice how smooth, creamy yet lightweight it feels on the skin. You’ll also notice how easy it is to apply with our new Lightform Dual Ended Complexion Brush. You can feel confident that this hydrating
foundation is working all day, and the skin will feel that protected moisture barrier for up to sixteen hours. After just one week, you’ll notice your skin’s barrier
function, hydration and overall skin’s natural radiance is improved. Those are some
powerful results.
